Proper Title Formatting (Ad Rejection Reason)

One of the most common reasons for a native ads campaign to be rejected is an improper title.

To help our advertisers write great titles that convert well and comply with our recommended best practices, we've created a GPT which can be used here.

Examples of good vs bad titles can be found below as well:

✅ Good Titles (engaging, clear, Web3-relevant)

1. Own a Piece of the Metaverse Before It’s Too Late
2. Secure Your Crypto with Next-Gen Wallet Technology
3. Discover the DAO Changing How Communities Invest
4. Trade NFTs Like a Pro — Beginner’s Guide Inside

Why they work:

• Directly relevant to crypto/Web3 audiences.
• Clear benefit or hook without overpromising.
• Action-oriented language (“Earn,” “Discover,” “Trade”).
• Evoke curiosity while setting correct expectations.

❌ Bad Titles (too vague, clickbait, irrelevant, misleading, or non-compliant)

1. You Won’t Believe This New Investment Opportunity (too vague, classic clickbait)
2. Get Rich Overnight with This Crypto Secret (misleading, violates ad policies)
3. MetaMask - Web3 Wallet (not formatted like a blog post title)
4. Best Thing on the Internet Right Now (not Web3-specific, lacks clarity)
5. CLICK HERE for the Future of Money (spammy, low trust signal)
6. Lose Weight While Trading NFTs (irrelevant, nonsensical)

Why they fail:

• Too generic or could apply to any industry.
• Misleading or unrealistic claims hurt credibility and compliance.
• Overly sensational tone lowers trust.
• Irrelevant combinations confuse the target audience.

Additional restrictions on titles:

Titles that include the following are also likely to be rejected:

• Contains wallet, or smart contract addresses
• Is simply a statement of the product or company
• Doesn't accurately depict the product being promoted
• Implies an endorsement without providing necessary evidence of such endorsement
• Contains trademarked or copyrighted not belonging to the advertiser