Crypto PR ROI
Calculator
Estimate the reach, referral clicks, and cost per outcome of a crypto press release distribution before you buy. Adjust the tier, project type, and goal to model your launch in real time.
Distribute a Press ReleaseDistribution Estimator
PR Distribution ROI Calculator
Estimate the reach, referral traffic, and cost per result of a crypto press release distribution. Adjust the inputs to model your tier and project type.
Distribute a press releaseTop publication coverage — 25+ pickups, 18M+ audience reach, $2.9K per release
Estimated Results
Reach
18M
12.6M – 23.4M
Pickups
25+
guaranteed
Referral clicks
86K
CTR 0.48%
Eff. CPM
$0.16
Eff. CPC
$0.03
Cost / pickup
$115.96
Estimates use historical Mintfunnel network averages and are approximate. Actual results vary based on launch timing, asset quality, and project category.
Methodology
How the calculator estimates results
Tier reach
Each Mintfunnel tier corresponds to a fixed set of publications with known monthly traffic. Reach is the sum of total addressable audience across those publishers.
Project-type CTR
Click-through rates are modelled per project category from observed performance on past releases. Token launches and exchanges convert higher than DAOs and infrastructure.
Conversion modelling
Conversion estimates use baseline rates per action type. Override with your conversion value to see ROI relative to the tier's price.
Estimates are directional. Actual reach and conversion vary based on launch timing, asset quality, market conditions, and project category. The guaranteed pickup count is the only fixed input.
Plan your distribution
See exactly which publishers you'll reach
Top Crypto Media Directory →
Browse 50+ top crypto media outlets including those in the Mintfunnel distribution network, with audience profiles, regional reach, and editorial focus.
Compare distribution tiers →
See exactly what each tier includes, from On-Demand at $99 up to Epic with tier-1 publication coverage.
FAQ
Calculator questions
Reach is the total addressable audience across publications included at each tier, based on Mintfunnel's network averages. Click-through rates are modelled per project category from historical data on similar launches. Numbers are estimates, not guarantees.
The conversion rate model is conservative and uses observed averages for each conversion action across crypto campaigns. Your actual conversion rate depends on landing page quality, offer strength, and audience match. Use the output as a directional benchmark.
Press release distribution and paid ads are different products. PR carries an editorial credibility premium, builds permanent backlinks, and produces SEO value that paid ads do not. Look at total cost per outcome, not just CPC.
Yes. Tier prices match Mintfunnel's published distribution tiers. Create a free account to see live pricing and start a distribution.
À la carte placement is available on top-tier outlets like CoinTelegraph, CoinDesk, The Block, and Forbes. Browse the top crypto media directory or contact our team via your free Mintfunnel account.
PR is best for credibility, SEO, and permanent editorial coverage. Paid ads are best for measurable, scalable acquisition. Most teams run both. Use this calculator to estimate PR outcomes and the ad network ROI calculator for paid traffic.
Ready to lock in your reach?
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