Onchain Attribution for
Crypto Marketing
See exactly which ads and campaigns drive real onchain conversions. Mintfunnel ties every click to wallet connects, token purchases, NFT mints, and swaps, so you can measure crypto marketing by what happens on the blockchain.
Attribution Report
Last 30 days318
Attributed Connects
291
Unique Wallets
25.5%
Attribution Rate
Event breakdown
Attributed events tracked across campaigns
The definition
What is onchain attribution?
Onchain attribution is the practice of connecting marketing activity, such as an ad click or campaign visit, to verifiable events recorded on a blockchain. Instead of measuring success by clicks or impressions, it measures what users actually do onchain: connecting a wallet, buying a token, minting an NFT, or swapping.
For crypto marketing teams, this closes a gap that traditional analytics can never reach. Web2 attribution stops at the form fill or the pageview. Onchain attribution follows the user all the way to the transaction that matters, and ties that transaction back to the campaign that caused it.
In one line
Onchain attribution matches offchain marketing touchpoints, like ad clicks and campaign visits, to onchain outcomes, like wallet connects, transactions, mints, and swaps.
How it works
From ad click to onchain conversion
Onchain attribution runs as a connected pipeline. Each step links the next, so a click on a publisher site can be traced all the way to a confirmed blockchain event.
Tag the click
When someone clicks a Mintfunnel ad, the system automatically adds a unique tracking tag to the link they follow to your site. No manual work required.
Read the tag onsite
A lightweight tracking snippet on your website reads that tag when the visitor lands and remembers it for the length of your attribution window.
Match the conversion
When the visitor connects a wallet, the snippet signals Mintfunnel that the connect came from that ad click. Onchain events are matched by a server-side indexer.
Report in the dashboard
Attributed connects, events, and wallet value signals appear in your campaign dashboard within moments, with cost per conversion for the events you mark as key.
What you can track
Events you can attribute
Mintfunnel attributes the onchain and offchain actions that signal real intent in crypto, each one matched back to the campaign that drove it.
Wallet connects
The default conversion. Fires automatically through the snippet when a visitor connects a wallet, linking a real address to your campaign.
Token purchases
Buys of your token, matched onchain by Mintfunnel's server-side indexer to the campaign that delivered the buyer.
NFT mints
Primary mints of your collection, picked up automatically from the contract once you have configured it.
Token swaps
Swaps involving your token, tracked onchain and tied back to the originating ad click and campaign.
Contract interactions
Any interaction with a contract you specify, such as staking or governance, optionally narrowed to a single function.
Custom events
Offchain actions you define, like a signup or form submit, fired with a single snippet call and an optional USD value.
Setup
How to set up onchain attribution
Five steps from a fresh account to tracking conversions. Most teams are live in well under an hour.
- 1
Add your domain
Add your website domain or domains to the Tracking hub in your Mintfunnel dashboard.
- 2
Install the snippet
Drop the lightweight tracking snippet into your site's head tag. It loads once and works across every campaign.
- 3
Set your attribution window
Choose how long a click stays eligible to convert. The default is 30 days, and you can shorten it to fit your funnel.
- 4
Verify the install
Use Verify Install to confirm the snippet is live and reading tracking tags correctly.
- 5
Configure tracked events
Add the events you want to measure, mark your most important one as a key event, and start seeing cost per conversion.
Features and functions
Key features of Mintfunnel onchain attribution
Everything you need to measure crypto marketing performance by onchain results, built into one campaign dashboard.
Cost per conversion
Mark any tracked event as a key event to unlock cost-per-conversion reporting next to CPC and spend.
Full-funnel visibility
Follow the path from ad click to wallet connect to onchain conversion in one connected report.
Multi-chain coverage
Track events on the chains your audience uses by setting a chain ID and contract address per event.
Near real-time data
Wallet connects appear within moments. New onchain transactions are picked up by the indexer in near real-time.
Onchain events, no extra code
Token purchases, mints, swaps, and contract interactions activate automatically once configured. Nothing else to ship.
Adjustable attribution window
Use the 30-day default or set a shorter window to match how quickly your funnel converts.
The difference
Onchain attribution vs. traditional attribution
Traditional attribution was built for Web2 funnels. Onchain attribution is built for how crypto users actually convert.
Conversion is measured by
Clicks, pageviews, and form fills
Wallet connects, token buys, mints, and swaps
Visibility after the click
Stops at the landing page or signup
Follows the user to the onchain transaction
Identifies real token holders
No
Yes, through verified wallet activity
Resistance to bots and vanity metrics
Low
High, events are confirmed onchain
Primary optimization signal
Cost per click
Cost per conversion on key events
Proof of return on investment
Indirect and inferred
Direct, tied to onchain outcomes
Why it matters
Benefits of onchain attribution for crypto marketers
When you can see which campaigns produce onchain conversions, every part of your crypto marketing gets sharper.
Spend on what converts
Shift budget away from campaigns that only generate clicks and toward the ones that produce connected wallets and token buyers.
Prove crypto marketing ROI
Show founders and investors a direct line from marketing spend to onchain value, not just traffic charts and impressions.
Cut bot and vanity metrics
Onchain events are verified on the blockchain, so your conversion data is far harder for bots and click farms to inflate.
Find your true cost of acquisition
Measure what it actually costs to acquire a holder, a minter, or a connected wallet, and plan budgets with real confidence.
Onchain attribution is built into the Mintfunnel crypto ad network. Launch a campaign and track conversions from day one.
FAQ
Onchain attribution questions
Onchain attribution is the practice of connecting marketing activity, such as an ad click or campaign visit, to verifiable events recorded on a blockchain. Instead of measuring success by clicks or impressions, it measures what users actually do onchain: connecting a wallet, buying a token, minting an NFT, or swapping.
Traditional analytics stop at the pageview or form fill and never see the transaction that matters. Onchain attribution closes that gap by tying real blockchain outcomes back to the campaign that caused them, so crypto marketing teams can measure ROI by onchain value instead of vanity metrics.
When a user clicks a Mintfunnel ad, the system adds a unique tracking tag to the link. A lightweight snippet on your site reads the tag and remembers it. When the visitor connects a wallet, the snippet signals Mintfunnel that the connect came from that click. Onchain events such as purchases and mints are matched by a server-side indexer, and everything appears in your campaign dashboard.
Mintfunnel tracks wallet connects, token purchases, NFT mints, token swaps, and contract interactions onchain, plus custom offchain events you define. Onchain events are matched by a server-side indexer once you provide a chain ID and contract address, and custom events fire with a single snippet call.
Yes, but it is light. You add a single tracking snippet to your site's head tag and verify it once. After that, onchain events such as token purchases, NFT mints, and swaps are picked up automatically by Mintfunnel's server-side indexer with no extra code. Only custom offchain events need a one-line call.
The attribution window is how long after an ad click a conversion still counts. Mintfunnel uses a 30-day window by default, so if someone clicks your ad and connects a wallet within 30 days it is attributed. You can set a shorter window to match your funnel.
A key event is the conversion you most want to optimize for. Marking a tracked event as a key event unlocks cost-per-conversion reporting, so you can compare campaigns by the price of a real onchain outcome rather than the price of a click.
No. Onchain events are picked up from the moment you configure them forward, in near real-time. Transactions that happened before setup are not backfilled, so it is best to set up tracked events ahead of a launch or campaign.
A blockchain explorer shows that a transaction happened, but not why. Onchain attribution adds the missing context: it links that transaction to the specific ad click and campaign that drove the user, turning raw onchain data into marketing insight.
Measure crypto marketing by onchain results
Launch a campaign on Mintfunnel and see wallet connects, token purchases, NFT mints, and swaps tied to the ads that drove them.
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