Benzinga
Audience, editorial focus, social channels, and how to get coverage.
Mainstream financial news outlet with growing crypto coverage. Reaches retail investors across stocks and digital assets.
About Benzinga
What Benzinga covers and who reads it
Benzinga is a mainstream financial news outlet that has expanded heavily into crypto coverage over the last several years. Audience is large and skews toward retail stock investors who also trade digital assets, plus a growing number of professional traders who use Benzinga for breaking financial news. Crypto coverage on Benzinga sits next to coverage of stocks, ETFs, options, and macroeconomic news, which gives a placement reach beyond the typical crypto-only audience. Benzinga articles also feed into financial aggregators like Yahoo Finance, MSN Money, and others, which extends syndication reach significantly. A Benzinga placement is especially useful for projects targeting the retail investor crossover between traditional finance and crypto. Benzinga sits in the Mintfunnel guaranteed-placement network. Crypto projects can lock in coverage without pitching the editorial team or running a campaign of cold outreach.
Editorial focus
Stock and crypto markets, breaking news, and trading-driven coverage
Reader profile
Retail stock investors who also trade crypto
Quick facts
Benzinga at a glance
- Founded
- 2010
- Headquarters
- Detroit, MI
- Founder(s)
- Jason Raznick
- Monthly readers (approx.)
- 20M+
- Editorial beat
- Stock and crypto markets, breaking news, and trading-driven coverage
- Languages
- English
Source-backed notes
Editorial fit notes for Benzinga
Public publisher materials reviewed May 2026. These notes are used to assess audience fit, editorial angle, and placement strategy.
Audience scale
Benzinga says it attracts approximately 25 million readers each month.
Source: Benzinga about page ↗Best fit
Crypto stories with investor, trading, ETF, fintech, public-company, or macro-market relevance.
Less ideal for
Deeply crypto-native community updates that would not make sense to stock and options traders.
Editorial angle
Translate the crypto story into a capital-markets story: investor impact, public-market signal, trading relevance, macro context, or financial product adoption.
Story formats
Story formats Benzinga runs
FAQ
Benzinga FAQ
Benzinga covers stock and crypto markets, breaking news, and trading-driven coverage. The newsroom publishes a mix of news, analysis, and feature coverage aimed at retail stock investors who also trade crypto.
Benzinga's audience is retail stock investors who also trade crypto. Estimated monthly readership is 20M+.
Benzinga is headquartered in Detroit, MI and was founded in 2010. Founders: Jason Raznick.
Benzinga is part of the Mintfunnel publisher network, which means guaranteed press release placement is available without traditional editorial pitching. See Benzinga PR pricing for details, or pitch the editorial team directly through their website.
Yes, especially when there is a retail investor angle. Benzinga's audience overlaps heavily with retail traders who buy both stocks and crypto.
Yes. Articles often appear on Yahoo Finance and other financial aggregators, which extends reach far beyond the Benzinga site itself.
Yes, on qualifying tiers.
Stories with a clear investor or markets angle outperform purely technical or community-focused crypto stories.
Looking to get covered on Benzinga?
Mintfunnel offers guaranteed press release placement on Benzinga without editorial pitching. See pricing and how it works.
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