CoinMarketCap
Audience, editorial focus, social channels, and how to get coverage.
The most visited crypto data site in the world, with editorial content placed alongside live token prices and market data.
About CoinMarketCap
What CoinMarketCap covers and who reads it
CoinMarketCap is the most trafficked crypto site on the internet. Acquired by Binance in 2020, the platform combines live price data on thousands of tokens with editorial coverage, project research pages, and educational guides. CoinMarketCap reaches a heavily transactional audience: people who arrive looking up a specific token, an exchange, or a wallet, often within minutes of making a trading decision. That makes it one of the highest-intent placements in the entire crypto media stack. CMC editorial coverage drives both immediate awareness and long-tail SEO value, since articles often rank for token-specific and category-level queries. Project pages on CMC also tie into branded search authority for tokens listed on the platform. CoinMarketCap sits in the Mintfunnel guaranteed-placement network. Crypto projects can lock in coverage without pitching the editorial team or running a campaign of cold outreach.
Editorial focus
Token prices, market data, exchange listings, project research, and educational content
Reader profile
Active token traders, retail investors, and price-watchers
Quick facts
CoinMarketCap at a glance
- Founded
- 2013
- Headquarters
- United States
- Parent company
- Binance
- Monthly readers (approx.)
- 50M+
- Editorial beat
- Token prices, market data, exchange listings, project research, and educational content
- Languages
- English
Channels & links
Where to follow CoinMarketCap
Official website and social channels for CoinMarketCap, useful for following coverage and reaching out to editorial.
Source-backed notes
Editorial fit notes for CoinMarketCap
Public publisher materials reviewed May 2026. These notes are used to assess audience fit, editorial angle, and placement strategy.
Primary utility
Cryptoasset price tracking, market data, exchange data, watchlists, and portfolio tools.
Source: CoinMarketCap about page ↗Audience intent
Readers are often researching specific tokens, prices, categories, or exchanges.
Source: CoinMarketCap homepage ↗Best fit
Token, exchange, wallet, and market-data announcements where readers are already evaluating assets or trading venues.
Less ideal for
Pure corporate thought leadership with no token, market, product, or data angle.
Editorial angle
Frame the story around what a token researcher or trader needs to know: listing status, utility, liquidity, market category, wallet support, or measurable adoption.
Story formats
Story formats CoinMarketCap runs
FAQ
CoinMarketCap FAQ
CoinMarketCap covers token prices, market data, exchange listings, project research, and educational content. The newsroom publishes a mix of news, analysis, and feature coverage aimed at active token traders, retail investors, and price-watchers.
CoinMarketCap's audience is active token traders, retail investors, and price-watchers. Estimated monthly readership is 50M+.
CoinMarketCap is headquartered in United States and was founded in 2013. It is part of Binance.
CoinMarketCap is part of the Mintfunnel publisher network, which means guaranteed press release placement is available without traditional editorial pitching. See CoinMarketCap PR pricing for details, or pitch the editorial team directly through their website.
Yes, on qualifying tiers. CoinMarketCap is one of the flagship outlets in the Mintfunnel guaranteed-placement network. À la carte CMC placement is also available after signup.
CoinMarketCap reaches an audience that is already in trading and research mode. Coverage on CMC tends to convert at a higher rate for token-related announcements than general crypto media because the readers arrive with intent.
Yes. Mintfunnel distributes press releases for early-stage tokens, presale projects, and post-TGE launches. Guaranteed placement on CMC removes the editorial uncertainty that comes with cold pitching.
Most releases distributed through Mintfunnel publish within 1-2 business days, often same-day. Schedule a specific go-live time to align with token launches or exchange listings.
Looking to get covered on CoinMarketCap?
Mintfunnel offers guaranteed press release placement on CoinMarketCap without editorial pitching. See pricing and how it works.
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