Entrepreneur
Audience, editorial focus, social channels, and how to get coverage.
Mainstream business publication that covers crypto, fintech, and startup stories.
About Entrepreneur
What Entrepreneur covers and who reads it
Entrepreneur is a mainstream business publication aimed at founders, operators, and business owners. The site covers entrepreneurship, startup strategy, technology, fintech, and a growing share of crypto and Web3 stories. Audience is broader than crypto-only outlets, which makes Entrepreneur especially useful for projects looking to reach founders, agencies, and small-to-mid market business audiences who might be exploring crypto products without being deeply in the space. Editorial mix includes news, founder features, opinion pieces, and how-to content. Entrepreneur coverage carries mainstream credibility and tends to perform well in branded search results, complementing more crypto-native placements. Entrepreneur sits in the Mintfunnel guaranteed-placement network. Crypto projects can lock in coverage without pitching the editorial team or running a campaign of cold outreach.
Editorial focus
Entrepreneurship, startups, technology, fintech, and business strategy
Reader profile
Founders, business owners, and operators
Quick facts
Entrepreneur at a glance
- Founded
- 1977
- Headquarters
- Irvine, CA
- Parent company
- Entrepreneur Media, Inc.
- Monthly readers (approx.)
- 12M+
- Editorial beat
- Entrepreneurship, startups, technology, fintech, and business strategy
- Languages
- English
Source-backed notes
Editorial fit notes for Entrepreneur
Public publisher materials reviewed May 2026. These notes are used to assess audience fit, editorial angle, and placement strategy.
Audience focus
Entrepreneur positions itself around leaders, business builders, franchises, startups, and growth.
Source: Entrepreneur media kit ↗Public audience claim
Entrepreneur lists 7.1M unique visitors and 16.5M social followers in its media kit.
Source: Entrepreneur media kit ↗Best fit
Founder-led crypto companies, startup growth stories, fintech products, business tools, and Web3 services for operators.
Less ideal for
Token-only announcements where the founder, business model, or customer problem is not clear.
Editorial angle
Lead with the entrepreneur story: the problem, the customer, the business model, the founder insight, and the growth milestone.
Story formats
Story formats Entrepreneur runs
FAQ
Entrepreneur FAQ
Entrepreneur covers entrepreneurship, startups, technology, fintech, and business strategy. The newsroom publishes a mix of news, analysis, and feature coverage aimed at founders, business owners, and operators.
Entrepreneur's audience is founders, business owners, and operators. Estimated monthly readership is 12M+.
Entrepreneur is headquartered in Irvine, CA and was founded in 1977. It is part of Entrepreneur Media, Inc..
Entrepreneur is part of the Mintfunnel publisher network, which means guaranteed press release placement is available without traditional editorial pitching. See Entrepreneur PR pricing for details, or pitch the editorial team directly through their website.
Yes, especially for projects with a founder-led narrative or a clear business-facing product angle.
Yes. Entrepreneur's audience is significantly broader than crypto-only outlets, which makes it useful for cross-vertical reach.
Yes, on qualifying tiers.
Founder profiles, business-facing product launches, and startup growth stories perform best. Pure speculative token coverage performs less well.
Looking to get covered on Entrepreneur?
Mintfunnel offers guaranteed press release placement on Entrepreneur without editorial pitching. See pricing and how it works.
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