The Block
Audience, editorial focus, social channels, and how to get coverage.
Premium crypto news outlet covering institutional flows, fundraises, and senior industry stories.
About The Block
What The Block covers and who reads it
The Block is one of the most respected crypto publications for senior industry readers. Editorial focus is on institutional stories: VC fundraises, exchange announcements, regulatory action, market structure, and protocol news that affects the industry's professional class. The Block also publishes data and research products that get cited by funds, analysts, and other media. Audience skews senior, with strong reach into crypto VCs, hedge funds, market makers, and operators inside major exchanges and protocols. A The Block placement is one of the strongest credibility signals in crypto for B2B and institutional-facing announcements, and articles often get picked up by mainstream financial media. The Block sits in the Mintfunnel guaranteed-placement network. Crypto projects can lock in coverage without pitching the editorial team or running a campaign of cold outreach.
Editorial focus
Institutional flows, VC, regulation, exchange and protocol news
Reader profile
Crypto VCs, fund managers, exchange operators, and senior industry leaders
Quick facts
The Block at a glance
- Founded
- 2018
- Headquarters
- New York, NY
- Founder(s)
- Mike Dudas (founder), Larry Cermak (CEO)
- Monthly readers (approx.)
- 3M+
- Editorial beat
- Institutional flows, VC, regulation, exchange and protocol news
- Languages
- English
Channels & links
Where to follow The Block
Official website and social channels for The Block, useful for following coverage and reaching out to editorial.
Source-backed notes
Editorial fit notes for The Block
Public publisher materials reviewed May 2026. These notes are used to assess audience fit, editorial angle, and placement strategy.
Core pillars
The Block positions its coverage around news, research, and data.
Source: The Block about page ↗Best fit
VC, market structure, institutional infrastructure, data, policy, exchange, and professional crypto announcements.
Less ideal for
Mass-market promotional releases with no data, financing, policy, or industry-operator relevance.
Editorial angle
Anchor the story in decision-useful information: capital, market structure, research, data, institutional adoption, or regulatory impact.
Story formats
Story formats The Block runs
FAQ
The Block FAQ
The Block covers institutional flows, vc, regulation, exchange and protocol news. The newsroom publishes a mix of news, analysis, and feature coverage aimed at crypto vcs, fund managers, exchange operators, and senior industry leaders.
The Block's audience is crypto vcs, fund managers, exchange operators, and senior industry leaders. Estimated monthly readership is 3M+.
The Block is headquartered in New York, NY and was founded in 2018. Founders: Mike Dudas (founder), Larry Cermak (CEO).
The Block is part of the Mintfunnel publisher network, which means guaranteed press release placement is available without traditional editorial pitching. See The Block PR pricing for details, or pitch the editorial team directly through their website.
Yes, with placements available on qualifying tiers and via à la carte selection.
Stories with institutional or VC angles, regulatory milestones, and product launches with industry-wide implications perform best.
Yes, when there is a clear news hook like a fundraise, partnership, or regulated product launch.
Both are senior, institutional-grade outlets. The Block leans more deeply into VC and market structure coverage, while CoinDesk has broader regulatory and policy reach.
Looking to get covered on The Block?
Mintfunnel offers guaranteed press release placement on The Block without editorial pitching. See pricing and how it works.
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