Every crypto marketing team runs the same analytics stack built for a world without wallets. Google Analytics tells you a visitor came from organic search or a paid campaign. It has no idea whether that visitor ever connected a wallet or moved value onchain.
Today we're launching Mintfunnel Web3 Analytics: a full web analytics product built for crypto sites, with the report set you already know from GA4, plus the one column GA4 structurally cannot give you.
Sessions are table stakes. Wallets are the point.
What's new
Mintfunnel Web3 Analytics joins every dimension you already track back to the attribution layer, so each row shows sessions next to the wallet connects and onchain value behind them.
- Every traffic source, scored on wallet connects. Organic search, direct, social, referral, and your Mintfunnel ads and PR pickups all show up as first-class channels, each with sessions and wallet connects side by side
- Per-page wallet-connect rate. Not just which pages get views, but which ones actually drive connects
- Full report set. Overview, Traffic Sources, Pages, Audience, and Events, all built GA4-style, all wired to the onchain layer
- One line to install. The same snippet that powers Mintfunnel's onchain attribution now powers analytics too. Paste it in your <head> once and both products start working
Why we built this
We kept hearing the same thing from teams running campaigns through Mintfunnel: their analytics could show them clicks, but not conversions that actually mattered in crypto. A session doesn't tell you if someone connected a wallet. A pageview doesn't tell you if someone minted.
Standard analytics stops at the click. Mintfunnel Web3 Analytics starts there and keeps going, all the way to onchain activity.
What this looks like in practice
Say you're running a Mintfunnel ad campaign next to some organic traffic and a recent PR push. In GA4, all three show up as sessions and nothing else, so you're stuck guessing which one is actually working.
In Mintfunnel Web3 Analytics, you'd see something like this:
- Organic search: 8,420 sessions, 92 wallet connects
- Mintfunnel ads: 4,760 sessions, 173 wallet connects
- Mintfunnel PR: 840 sessions, 88 wallet connects
Same traffic. Now you know your ad traffic is converting to wallet connects at a far higher rate than organic, even with roughly half the sessions. That's the decision GA4 could never help you make.
Built the way analytics should be
Private by construction. No raw IP, no raw user-agent, no emails or names stored. IP resolves to a country in memory and is discarded. Everything else parses down to coarse device and browser buckets.
Never sampled. Every plan collects and keeps full-fidelity data. Nothing is dropped on any tier, and your history keeps accumulating even past what your plan lets you view back through.
Real-time. See who's active on your site right now, register a site and generate its snippet yourself, and get live confirmation the install is working. No one has to approve anything.
Pricing
Free with every account: 30 days of history, analytics on one site, wallet connects and onchain attribution included on every report.
Growth ($79/month) and Scale ($299/month) extend history and site coverage as you scale. And Growth is free the entire time you're running a Mintfunnel ad campaign or PR order.
Get started
Add one line to your site. See visitors, sources, and wallet connects within a minute.
Questions about setup or attribution? Check the help center or reach out at support@mintfunnel.co.
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