Bankless
Audience, editorial focus, social channels, and how to get coverage.
Influential newsletter and media brand with deep reach into DeFi-native and Ethereum-aligned audiences.
About Bankless
What Bankless covers and who reads it
Bankless is one of the most influential brands in crypto-native culture. Built around a flagship newsletter, podcast, and YouTube channel, Bankless reaches a tightly engaged audience of DeFi degens, DAO contributors, Ethereum builders, and on-chain power users. While monthly reader counts are smaller than mass-market crypto outlets, the audience density and influence are unusually high, with strong cross-pollination into industry decisions. A Bankless placement does not look like a traditional press release. Coverage tends to come through editorial features, sponsored deep dives, or community-driven content. For projects looking to reach the crypto-native power user, Bankless is one of the few outlets where the audience actively makes on-chain product decisions based on what they read. Bankless sits in the Mintfunnel guaranteed-placement network. Crypto projects can lock in coverage without pitching the editorial team or running a campaign of cold outreach.
Editorial focus
Ethereum, DeFi, DAOs, on-chain culture, and crypto-native lifestyle
Reader profile
Crypto-native power users, DeFi degens, and Ethereum builders
Quick facts
Bankless at a glance
- Founded
- 2019
- Headquarters
- Distributed
- Founder(s)
- Ryan Sean Adams, David Hoffman
- Monthly readers (approx.)
- 1M+
- Editorial beat
- Ethereum, DeFi, DAOs, on-chain culture, and crypto-native lifestyle
- Languages
- English
Channels & links
Where to follow Bankless
Official website and social channels for Bankless, useful for following coverage and reaching out to editorial.
Source-backed notes
Editorial fit notes for Bankless
Public publisher materials reviewed May 2026. These notes are used to assess audience fit, editorial angle, and placement strategy.
Core positioning
Bankless describes itself as a global community and daily program for people navigating crypto.
Source: Bankless about page ↗Editorial format
Bankless publishes crypto articles and podcasts for builders, users, and investors.
Source: Bankless about page ↗Best fit
Ethereum, DeFi, DAO, on-chain culture, wallet, self-sovereignty, and builder-community announcements.
Less ideal for
Generic corporate PR or exchange listings with no on-chain user, builder, or crypto-native community angle.
Editorial angle
Speak to crypto-native users. Focus on sovereignty, product depth, on-chain behavior, community, and why builders or power users should care.
Story formats
Story formats Bankless runs
FAQ
Bankless FAQ
Bankless covers ethereum, defi, daos, on-chain culture, and crypto-native lifestyle. The newsroom publishes a mix of news, analysis, and feature coverage aimed at crypto-native power users, defi degens, and ethereum builders.
Bankless's audience is crypto-native power users, defi degens, and ethereum builders. Estimated monthly readership is 1M+.
Bankless is headquartered in Distributed and was founded in 2019. Founders: Ryan Sean Adams, David Hoffman.
Bankless is part of the Mintfunnel publisher network, which means guaranteed press release placement is available without traditional editorial pitching. See Bankless PR pricing for details, or pitch the editorial team directly through their website.
Not quite. Bankless tends to integrate brand coverage through editorial features, sponsored research, or community content rather than standard press release publishing. Mintfunnel can help structure the right format.
The audience is unusually concentrated. Bankless readers tend to be active on-chain users, DAO contributors, and builders, so coverage drives outsized downstream activity.
Ethereum and Layer 2 protocols, DeFi products, DAO tooling, and on-chain consumer Web3 projects fit especially well.
Bankless-style placements are available through Mintfunnel. Reach out via your free account to discuss the right format and tier.
Looking to get covered on Bankless?
Mintfunnel offers guaranteed press release placement on Bankless without editorial pitching. See pricing and how it works.
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