CPM & Pricing
Pay per 1,000 viewable impressions instead of per click: how CPM pricing works, how to run a CPM campaign, and how publishers earn from viewable impressions.
How CPM pricing works
A CPM campaign pays for reach instead of clicks. You bid what 1,000 viewable impressions are worth to you, and you are charged for each viewable impression your ad gets. You usually pay less than your bid, and clicks on a CPM campaign are free.
How to run a CPM campaign
A CPM campaign is built in the same campaign builder as any other Mintfunnel campaign. The only difference is one choice on the Budget step: you pay per impression instead of per click. This walkthrough covers each step, then where to watch results once the campaign is live.
Should I choose CPC or CPM?
Every Mintfunnel campaign is billed one of two ways, chosen under How you pay on the Budget step: per click (CPC) or per 1,000 viewable impressions (CPM). Neither is better in general. They charge for different things, so the right one depends on what the campaign is for.
Earning from viewable impressions
Advertisers on Mintfunnel can now pay per 1,000 viewable impressions (CPM) as well as per click (CPC). When a CPM campaign's ad shows on your site, you earn your revenue share of what the advertiser pays for it, even if nobody clicks.