Pushing conversions back to your ad platforms

Measuring a conversion is half the value. The other half is telling the ad platform that bought the click, so its auction learns from it. Mintfunnel pushes attributed onchain conversions back to Google Ads, Meta, X, and TikTok through their conversion APIs.

This works on every plan, including Free. It is the single highest-leverage thing to set up after the snippet.

Why it matters

Ad platforms optimize toward whatever you tell them a conversion is. If the only signal you send is a pageview or a form fill, they will find you people who load pages and fill forms. Send them wallet connects and mints instead and their targeting starts hunting for the people who actually convert onchain.

Server-side conversion APIs also survive the things that break browser pixels: ad blockers, cookie restrictions, and cross-device journeys.

Setting it up

1. Go to Analytics & Attribution > Data sources & integrations.
2. Under Ad platforms, open Conversion push (CAPI).
3. Connect each platform you advertise on. Most connect through a sign-in flow; some need credentials pasted from the platform's own settings.
4. Then open Conversion mapping and choose which of your events count as a conversion on each platform.

Connecting an ad platform does not use up a connected data source. CAPI connections are delivery, not ingest, so they are unlimited on every plan. See Connected data sources explained.

Conversion mapping

Mapping is where you decide what each platform hears about. You rarely want to send everything.

A common setup is to map your primary onchain conversion, such as a mint or a token purchase, to each platform's purchase-style conversion, and leave wallet connects mapped to a lighter, upper-funnel conversion or unmapped entirely. Wallet connects are frequent and cheap; if you optimize on them, that is what you will get more of.

Defaults are available if you would rather not start from a blank page, and you can change a mapping at any time.

Verifying it works

After mapping, trigger a real conversion on your own site and check the destination platform's conversion diagnostics. Platforms differ in how quickly they display received conversions, but most show something within a few hours.

If a conversion was recorded by Mintfunnel but never reached the platform, the usual causes are an expired credential, or an event that is recorded but not mapped to that platform.

Replaying conversions

If a credential expired and conversions failed to deliver, you can replay them once the connection is fixed rather than losing that window. The option lives with the credential on the CAPI page.

Webhooks, for your own systems

Pro and Enterprise can also push every attributed conversion to an endpoint you control, as it happens, under Data sources & integrations > Webhooks. Use that for your own database, warehouse, or internal alerting. Webhooks are delivery only and never consume a data source.