Analytics & Attribution
Measure your site traffic and connect every marketing channel to wallet connects and onchain conversions, from one snippet and one plan.
What Mintfunnel Analytics is
Mintfunnel Analytics is one measurement product that answers two questions from a single snippet: where your traffic comes from, and what that traffic is actually worth onchain. Site analytics and onchain attribution are not separate tools you wire up twice. They share one...
Activating Analytics and choosing a plan
Analytics & Attribution activates from inside your Mintfunnel account. You do not need an ad campaign, a PR order, or any spend with us to turn it on.
Plans, limits, and add-ons
Every Mintfunnel Analytics plan includes both web traffic analytics and onchain attribution. Plans differ in three things: how many tracked events you get each month, how many data sources you can connect, and how far back you can look at your history. Nothing about the...
Connected data sources explained
Your plan includes a number of connected data sources. This article explains exactly what counts as one, so the number on your Data sources & integrations page is never a surprise.
Installing the tracking snippet
One snippet powers everything: web traffic reports, wallet connects, onchain attribution, and goals. You install it once per site and never touch it again.
Setup & events tab walkthrough
The Setup & events tab is where you install tracking, tell Mintfunnel which sites to measure, and decide what counts as a conversion. This article is a field-by-field tour. If attribution is new to you, read How Mintfunnel attribution works first.
How Mintfunnel attribution works
Attribution answers one question: which of your marketing actually produced onchain results? Not clicks, not sessions, but wallet connects, mints, purchases, and contract interactions, tied back to the specific channel that brought that person in.
Setting Up Tracked Events
Tracked events are the conversions you care about, beyond the wallet connect that Mintfunnel records automatically. NFT mints, token purchases, swaps, contract calls, and any custom action you define in your own code. Once configured they appear in your reports, and can be...
Reading your web traffic reports
Web traffic is the traffic layer of Analytics & Attribution. It answers how people found your site and what they did there, measured in visits and in wallet connects side by side.
Pushing conversions back to your ad platforms
Measuring a conversion is half the value. The other half is telling the ad platform that bought the click, so its auction learns from it. Mintfunnel pushes attributed onchain conversions back to Google Ads, Meta, X, and TikTok through their conversion APIs.
Connecting Telegram, Discord, Search Console, and Brand Radar
Beyond your website, Analytics & Attribution connects to the other places your marketing actually happens. All of these live under Analytics & Attribution > Data sources & integrations.
Troubleshooting Analytics & Attribution
The fixes for the problems people actually hit, in the order they tend to hit them.