What Mintfunnel Analytics is
Mintfunnel Analytics is one measurement product that answers two questions from a single snippet: where your traffic comes from, and what that traffic is actually worth onchain. Site analytics and onchain attribution are not separate tools you wire up twice. They share one...
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Mintfunnel Analytics is one measurement product that answers two questions from a single snippet: where your traffic comes from, and what that traffic is actually worth onchain. Site analytics and onchain attribution are not separate tools you wire up twice. They share one install, one plan, and one set of reports.
You do not need to buy ads or PR from Mintfunnel to use it. Analytics works on any site you own, measuring every channel you run, including channels that have nothing to do with Mintfunnel.
The two halves
Web traffic is the familiar layer: sessions, pageviews, sources, channels, referrers, landing pages, top pages, countries, devices, browsers, and operating systems, plus a live view of who is on your site right now.
Attribution is the layer most analytics tools cannot do. It connects a visit to a wallet connect, and then to what that wallet does onchain afterward: token purchases, NFT mints, swaps, and calls to contracts you name. A visitor who arrives from a Telegram post, browses for a week, then mints, is credited back to that Telegram post.
Because both halves come from the same snippet and the same visitor session, a source row in your traffic report carries wallet connects and conversions next to its sessions. That is the whole point: you can rank your channels by outcome instead of by volume.
Where to find it
In the left navigation, everything lives under Analytics & Attribution:
- Overview is the summary of attributed activity.
- Web traffic is the traffic layer, with the real-time view.
- Setup & events is where you install the snippet and define what counts as a conversion.
- Reports is the deeper breakdown.
- Creator codes attributes activity to individual creators and partners.
- Data sources & integrations is where you connect everything else.
- Plan & billing is your plan, usage, and capacity add-ons.
What it costs to start
Free, with no card. The Free plan is a real tier, not a teaser: one connected data source, a monthly allowance of tracked events, onchain event tracking, no-code goals, and conversion push-back to Google, Meta, X, and TikTok. You upgrade when you outgrow the allowance, not to unlock the core feature.
See Plans, limits, and add-ons for the full ladder.