Attribution Setup Tab Walkthrough

A guided tour of the Mintfunnel attribution Setup tab: install snippet, tracked domains, attribution window, and verification.

The Setup tab is where you install the Mintfunnel attribution SDK on your website and tell us which pages to track. If you're new to attribution, start with How Mintfunnel Attribution Works first. This article focuses on what each field on the Setup tab does. You'll find it at app.mintfunnel.co/tracking → Setup.

The install snippet

At the top of the Setup tab you'll see a copy-paste script tag — that's the SDK loader. Add it to the <head> of every page where you want to track clicks and wallet activity. The snippet carries a token unique to your account; you don't need to enter your API key or any other identifier.

If you'd prefer your developer install it for you, use the Send to developer button — it generates a one-click link with the snippet and short setup instructions you can email or paste into Slack.

Install verification

Below the snippet you'll see an install status pill — green when the SDK has been seen recently on at least one of your pages, gray when no heartbeat has arrived in the last hour. After you paste the snippet, refresh the page on your own site once; the pill should flip green within a minute.

If the pill stays gray for more than a few minutes, the most common causes are:

The snippet was pasted into a draft or staging environment, not the live site.
An ad blocker is preventing the SDK from loading on your test browser. Try in a private window with extensions disabled.
The domain you're testing on isn't listed in Tracked domains (see below).

Tracked domains

Add every domain (and subdomain) where the SDK is installed. The SDK only records events when the page hostname matches one of these — this prevents stray events from staging or preview environments from polluting your data, and makes sure cross-domain handoffs (for example, yoursite.com → app.yoursite.com) are tracked as one continuous funnel.

Add the apex domain yoursite.com and any subdomains separately. Each row supports the bare hostname (no protocol, no path).

Attribution window

The attribution window is the maximum time between an ad click and a subsequent on-site action for the action to be credited to that click. The default is 720 hours (30 days), which fits most direct-response funnels. Shorten it for short-cycle products; lengthen it (up to 2160 hours / 90 days) for longer consideration cycles.

Changing the window applies to all your campaigns immediately. Historical events aren't re-attributed; the new window only affects future matches.

Install token

The token baked into your snippet identifies your account on incoming beacons. If you ever suspect the token has leaked (for example, it was pasted into a public repo), click Regenerate install token. A fresh token is issued and your old snippet is invalidated — paste the new snippet on your site immediately to restore tracking.

Account-level vs per-campaign settings

Everything on the Setup tab applies at the account level — your install snippet, your tracked domains, and your attribution window are the same across every campaign. Per-campaign overrides exist for advanced cases (different attribution windows per campaign) but if you don't set them, the account-level settings are used.

Next steps

Once the install is verified and your domains are listed, head to the Tracked Events tab to tell Mintfunnel which on-site events count as conversions. See Setting Up Tracked Events for the full setup.