How Forta launched its URL Authenticator with 7 crypto media placements
Forta paired a sharp data point, 10% of Ethereum transactions are scam-related, with the launch of a free anti-phishing Chrome extension, and crypto media picked it up.
4.4K viewsFeatured on Blockspot10% of Ethereum Transactions Are Scam-Related: Forta’s New URL Authenticator Keeps You SafeForta results at a glance
- Media placements
- 7
- Estimated article views
- 5.9K
- Combined outlet audience
- 161K
01 / Challenge
The challenge
Forta detects scams, attacks, and exploits across Web3 using machine learning and community collaboration. It was launching the Forta URL Authenticator, a free Chrome extension that verifies URLs in real time, and needed users to hear about it before their next phishing link.
02 / Approach
What we did
Instead of a plain product announcement, we led with the problem: data showing that roughly 10% of all Ethereum transactions are scam-related. The release, distributed on August 15, 2024, framed the URL Authenticator as the answer to that number.
A follow-up distribution on August 28 extended the story's run for another news cycle.
03 / Results
The results
The launch earned 7 placements across 7 outlets, including CoinFunda (DA 63), ZyCrypto, AltWow, Crypto-News.net, Blockspot, and The Coin Rise, with a combined monthly audience of about 161K readers.
Where Forta was covered
Blockspot10% of Ethereum Transactions Are Scam-Related: Forta’s New URL Authenticator Keeps You SafeAugust 15th, 2024
ZyCryptoForta Foundation Launches the Forta URL Authenticator to Curtail Crypto ScamsAugust 17th, 2024
Plus 5 more placements, including CoinFunda, AltWow, Crypto-News.net and Bitcolumnist.
FAQ
Common questions
Forta's campaign delivered 7 media placements, 5.9K estimated article views, and 161K combined outlet audience.
Forta was covered by Blockspot, ZyCrypto, Crypto-News.net, Bitcolumnist, AltWow, and CoinFunda. Every article is linked on this page.
Instead of a plain product announcement, we led with the problem: data showing that roughly 10% of all Ethereum transactions are scam-related. The release, distributed on August 15, 2024, framed the URL Authenticator as the answer to that number. A follow-up distribution on August 28 extended the story's run for another news cycle.
Forta used Press Release Distribution.
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