How Uphold earned 35 placements for two product launches, from Yahoo Finance to Crypto Daily

Uphold announced Topper, a fiat-to-crypto on ramp, and a new institutional OTC trading and research service. Both ran across finance, local news, and crypto media.

Press Release Distribution

419.8K viewsFeatured on The Crypto BasicUphold Unveils OTC Trading for XRP And Other Assets

Media placements: 35
Estimated article views: 1.4M
Combined outlet audience: 196M

01 / Challenge

The challenge

Uphold, the Web3 financial platform, had two launches aimed at very different buyers: Topper, a fiat-to-crypto on ramp for Web3 projects and their users, and a new OTC trading and research service for institutional investors. Each needed to reach its audience in the right publications.

02 / Approach

What we did

Both went out over the newswire and to crypto media, putting the institutional story in front of finance readers and the on ramp story in front of Web3 builders.

03 / Results

The results

The two launches earned 35 placements across 26 outlets, including Yahoo Finance, Business Insider, MarketWatch, Seeking Alpha, Benzinga, Morningstar, Crypto Daily, and The Crypto Basic. Tracked articles reached an estimated 1.4M views.

Where Uphold was covered

Plus 30 more placements, including Benzinga, Morningstar, FOX31 Denver and StreetInsider.

FAQ

Common questions

Uphold's campaign delivered 35 media placements, 1.4M estimated article views, and 196M combined outlet audience.

Uphold was covered by The Crypto Basic, MarketWatch, InvestorsObserver, KTLA, Fox 8 Cleveland, CryptoNews.net, WFLA, and Benzinga, and 12 more outlets. Every article is linked on this page.

We timed each announcement to an industry moment. Topper was announced at Consensus on April 26, 2023. The institutional OTC service followed on June 1, 2023, at the Crypto Valley Conference in Switzerland. Both went out over the newswire and to crypto media, putting the institutional story in front of finance readers and the on ramp story in front of Web3 builders.

Uphold used Press Release Distribution.