How Gala earned 189 press placements across games, music, and film

01 / Challenge

The challenge

Gala runs three Web3 businesses at once: Gala Games, Gala Music, and Gala Film. Each has its own audience, from gamers and crypto traders to music fans and film press, and each needed a steady drumbeat of news that reached people outside crypto.

02 / Approach

What we did

We supported announcements across all three divisions over more than a year, including the GalaChain GDC 2024 hackathon with AWS and Alienware, the launch of GalaSwap, Gala Music's partnership with Live Nation's Ones To Watch, new team hires, and artist releases with Tha Dogg Pound, YoungBoy Never Broke Again, and Earl Sweatshirt and The Alchemist.

Major announcements went out over the newswire for finance and local news reach, while crypto, gaming, music, and film outlets carried the stories to each division's core audience.

03 / Results

The results

The program earned 189 press placements across 94 outlets, 53 of them on sites with a domain authority of 80 or higher. Coverage included Yahoo Finance, Business Insider, MarketWatch, AP News, MSN, Cointelegraph, Decrypt, the Los Angeles Times, ScreenRant, and Collider. Tracked articles reached an estimated 5.3M views.