How Lil Durk's NXTG3NZ landed 50 placements, from Yahoo Finance to MarketWatch
Two announcements for Lil Durk's phygital sneaker brand reached business, finance, local news, hip hop, and crypto media in the weeks before its public mint.
4.3K viewsFeatured on Hot 97Lil Durk Enters Tech Space with New Sneaker Collection,'NXTG3NZ'NXTG3NZ results at a glance
- Media placements
- 50
- Estimated article views
- 3.6M
- Combined outlet audience
- 726M
01 / Challenge
The challenge
NXTG3NZ is the phygital sneaker brand co-founded by platinum recording artist Lil Durk, pairing each physical sneaker with a digital twin on the Algorand blockchain. With a public mint of 11,111 pairs set for April 10, the brand needed awareness well beyond crypto-native audiences.
02 / Approach
What we did
We ran two announcements. The first, on March 24, introduced NXTG3NZ and Lil Durk's move into phygital fashion. The second, on April 4, announced the public mint date for the '7220' collection.
Both went out over the newswire and to crypto, culture, and music media, so the story reached finance readers, local news audiences, hip hop fans, and NFT collectors at the same time.
03 / Results
The results
The two releases earned 50 placements across 44 outlets, including Yahoo Finance, Business Insider, MarketWatch, Benzinga, Morningstar, Seeking Alpha, and Sports Business Journal, plus The Source, Hot 97, and NFT Evening. Tracked articles reached an estimated 3.6M views.
Where NXTG3NZ was covered
Hot 97Lil Durk Enters Tech Space with New Sneaker Collection,'NXTG3NZ'March 27th, 2023
Vision NewspaperNXTG3NZ: Lil Durk's Entry Into the Tech SpaceMarch 24th, 2023
NFT EveningLil Durk Launches 'NXTG3NZ' Digital Wearable NFT on AlgorandApril 5th, 2023
HipHopSince1987Lil Durk’s Entry Into the Tech Space Through the World of Phygital Fashion: NXTG3NZMarch 27th, 2023- Lil Durk’s Phygital Shoes are Coming and They Look Amazingcoinstats.app
- Lil Durk Announces April Public Mint of Phygital Sneaker CollectionApril 4th, 2023
Plus 44 more placements, including PR Newswire, Benzinga, Morningstar and FOX31 Denver.
FAQ
Common questions
NXTG3NZ's campaign delivered 50 media placements, 3.6M estimated article views, and 726M combined outlet audience.
NXTG3NZ was covered by CoinStats, MarketWatch, InvestorsObserver, KTLA, Fox 8 Cleveland, Hip Hop XXIV, WFLA, and Morningstar, and 25 more outlets. Every article is linked on this page.
We ran two announcements. The first, on March 24, introduced NXTG3NZ and Lil Durk's move into phygital fashion. The second, on April 4, announced the public mint date for the '7220' collection. Both went out over the newswire and to crypto, culture, and music media, so the story reached finance readers, local news audiences, hip hop fans, and NFT collectors at the same time.
NXTG3NZ used Press Release Distribution.
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