MetaWin

How MetaWin turned two NFT prize wins into 12 crypto media placements

MetaWin announced a Mutant Ape and a Bored Ape prize win, and each story ran across top crypto news sites including BeInCrypto, Bitcoinist, and CryptoNews.

Press Release Distribution

356.8K viewsFeatured on Cryptela$31,000 Mutant Ape NFT Awarded To L

Media placements: 12
Estimated article views: 434K
Combined outlet audience: 8.5M

01 / Challenge

The challenge

MetaWin runs onchain competitions where entrants win blue chip NFTs. Every winner is a proof point, but only if people outside the MetaWin community hear about it.

02 / Approach

What we did

We turned two winning moments into news. In September 2022, a winner took home a Mutant Ape worth over $30,000 after more than 6,000 entries in the final four days. In October, another winner claimed Bored Ape #7159, worth about $137,000.

Each announcement was distributed across leading crypto news outlets within days of the win.

03 / Results

The results

The two releases earned 12 placements across outlets including BeInCrypto, Bitcoinist, NewsBTC, AMBCrypto, CryptoNews, CryptoPotato, CoinGape, and Cryptopolitan, with a combined monthly audience of about 8.5M readers.

Where MetaWin was covered

Plus 8 more placements, including Bitcoinist, NewsBTC, TechBullion and CryptoNews.

FAQ

Common questions

MetaWin's campaign delivered 12 media placements, 434K estimated article views, and 8.5M combined outlet audience.

MetaWin was covered by Cryptela, BeInCrypto, AMBCrypto, CryptoNews, Bitcoinist, NewsBTC, TechBullion, and Blockmanity. Every article is linked on this page.

MetaWin used Press Release Distribution.