PLAYA3ULL GAMES

How PLAYA3ULL GAMES earned 20 placements for its chain launch and NEXUS reveal

A blockchain gaming studio announced its own Avalanche Subnet chain and then its MOBA shooter NEXUS, landing coverage from AP News and Yahoo Finance to BeInCrypto.

Press Release Distribution

15.3K views

Featured on AMBCryptoNexus: PLAYA3FULL GAMES’s thrid-person Multiplayer Online Battle Arena

Media placements: 20
Estimated article views: 585K
Combined outlet audience: 121M

01 / Challenge

The challenge

PLAYA3ULL GAMES had two big moments in one summer: launching its own blockchain on an Avalanche Subnet with a 10% burn mechanic, and revealing NEXUS, a third-person MOBA shooter built on Unreal Engine 5. It needed both gamers and crypto investors to notice.

02 / Approach

What we did

We distributed the chain launch and burn mechanic news in late June 2023, then the NEXUS reveal at the end of August ahead of its global release, across crypto media and the newswire.

03 / Results

The results

The campaign earned 20 placements across 17 outlets, including AP News, Yahoo Finance, MarketWatch, Benzinga, Morningstar, CryptoSlate, BeInCrypto, CoinGape, and AMBCrypto. Tracked articles reached an estimated 585K views.

Where PLAYA3ULL GAMES was covered

Plus 14 more placements, including Yahoo Finance, AP News, MarketWatch and Benzinga.

FAQ

Common questions

PLAYA3ULL GAMES's campaign delivered 20 media placements, 585K estimated article views, and 121M combined outlet audience.

PLAYA3ULL GAMES was covered by Yahoo Finance, AP News, MarketWatch, BeInCrypto, Morningstar, AMBCrypto, Benzinga, and ADVFN, and 7 more outlets. Every article is linked on this page.

We distributed the chain launch and burn mechanic news in late June 2023, then the NEXUS reveal at the end of August ahead of its global release, across crypto media and the newswire.

PLAYA3ULL GAMES used Press Release Distribution.