Stack

How Stack took its NFT lifetime license launch to 10 outlets, from Bitcoin.com to Tech Times

Stack, a multiplayer browser for collaboration, announced it would sell lifetime licenses as NFTs, one of the first SaaS tools to do so, and the story ran across crypto and tech media.

Press Release Distribution

3.1K views

Featured on Bitcoin.comMultiplayer Browser - Stack Announces Selling Lifetime Licenses as NFTs

Media placements: 10
Estimated article views: 84K
Combined outlet audience: 7.3M

01 / Challenge

The challenge

Stack, a spatial multiplayer browser built in Amsterdam, was one of the first SaaS tools to sell lifetime access to its premium plan as an NFT. The idea only works if two audiences hear about it at once: crypto buyers who understand NFTs, and tech readers who care about software.

02 / Approach

What we did

We distributed the announcement between July 18 and 23, 2022, across crypto news sites and tech media, positioning Stack's NFT license as utility rather than collectible.

03 / Results

The results

The announcement earned 10 placements, including Bitcoin.com (DA 88), Tech Times (DA 83), Bitcoinist, TechBullion, CryptoNews, CryptoPotato, CoinGape, CoinCodex, U.Today, and Cryptopolitan, outlets with a combined monthly audience of about 7.3M readers.

Where Stack was covered

Bitcoin.comMultiplayer Browser - Stack Announces Selling Lifetime Licenses as NFTsJuly 21st, 2022

Plus 9 more placements, including Bitcoinist, TechBullion, CryptoNews and U.Today.

FAQ

Common questions

Stack's campaign delivered 10 media placements, 84K estimated article views, and 7.3M combined outlet audience.

Stack was covered by U.Today, CryptoNews, Bitcoinist, Bitcoin.com, and TechBullion. Every article is linked on this page.

We distributed the announcement between July 18 and 23, 2022, across crypto news sites and tech media, positioning Stack's NFT license as utility rather than collectible.

Stack used Press Release Distribution.